Alternative Health Marketer & Business Builder

'm going to save us both a lot of time and get down to what makes the copy I would produce for you uniquely able to bring you a high response with today's alternative health market.

But not only a high immediate response. Getting people to buy on impulse and regret it later is not the way to build a business. The profit is in the repeat orders and building of a customer base. Yet so much copy these days is littered with hype that it insults the reader's intelligence.

As the market gets more savvy, that type of exaggerated salesmanship won't cut it. But neither will the dry, short and plainly presented editorial copy.

That's why I offer copy, specifically for the alternative health market, that relies on other methods to connect, captivate and convert your prospects into customers, and your customers into repeat business. A natural side-effect of my methods is a stronger bond between you and your following, less refunds, more referrals and a limited degree buyer's remorse.

Let me show you my approach, how it's helped others and how it can profit you. Please note, I'm not going to start hard-selling you on copywriting or my services. I might be right for you, I might not. I'll lay out 21 reasons why I'm different, and uniquely able to write profitable copy that shows respect for your reader's time, attention and intelligence.

You decide whether you think I'd make a good part of your team, for one project or for a series. I'm always booked months in advance and have put this page up merely to provide me with more options. If what you read is appealing to you, set up an appointment to talk and we'll go from there.

Alright, let's get started...

Reason #1 of 21 to Contact Me Now:
I Know How to Sell to the Health Market
During The Looming Recession

The world of business and marketing is currently shuddering with all the signs of a serious recession on our hands. Consumers are in serious debt, interest rates are up and employment is down. Your prospects are saving more and spending less.

I have two copywriting strategies for surviving and thriving through a recession...

1) Reposition your product as a money-saver. Saving money is going to be the hot button of 2008. Health products can easily be repositioned to show how they save your prospects from paying unnecessary medical bills, insurance premiums, and other health-related expenditures. Would your prospect rather spend $37 to receive information about stopping bowel trouble, or pay several thousand down the road in exploratory surgery?

2) Reposition your product as a money-maker. Even health products can improve work productivity and avoid sick days (something the market is fearing right now). How many unpaid sick days has your prospect been forced to put up with? Or for the affluent, how much more money could they be making if they had more energy when they reached the office?

As you can see, I don't ignore objections, I embrace them. Even the objection that "I can't afford it, we are in a recession." But in the end, I don't sell anything, instead...

Reason #2 of 21 We'd Want to Work Together:
I Know How to Let the Prospect Sell Themselves

Claude Hopkins said that the best way to sell a product was by demonstration. Let people see the value themselves, instead of telling them it's good for them.

I know how to do this in print.

Whether you're selling a hard product, a service or an information resource, I can illustrate either by story or by anecdote how the offering makes a difference in people's lives. Instead of telling them "it will do this and this and this for you" I get your prospects telling themselves, "Wow! It'll do this and this and THIS for me."

It's so much more powerful when they draw their own conclusions.

It's the difference between showing (so much more riveting) versus telling (boring!). When writing the copy for ConstipationRemediesForWomen.com I didn't tell them the spokesperson felt sick with stomach ailments, I gave a blow-by-blow description of how her day-to-day life unfolded. Then I did the same for the "after."

People aren't dumb. They can draw their own positive conclusions. Don't believe me? Well, that piece of copy is converting at 4.4% with ZERO refunds.

One of my other secrets, some people call "cheating.."

Reason #3 of 21 My Copy Produces Profitable Returns:
Through Informal Interviews I Get
Your Prospects To Tell Me What Will
Make Your Copy Sell

Instead of simply converting your product's features into benefits, and deriving some sense of the market's emotional reaction from niche publications.... I go right to the source.

When I begin a new project with you, the first thing I'll need is a line-up of some of your best customers to interview on the phone.

My interview methods go beyond a clever set of questions. Instead, I know how to get even the most shy and reserved to open up. It's not easy and takes some subtle guiding on my part, but after 20 minutes, they start revealing what really drives their purchase decisions. I often hear them say, "I never realized it but..."

I take what I discovered from your ideal prospects, integrate it in the copy, and attract more of the same ideal prospects. This eliminates guess work and transforms split-testing from a slot machine into a high-speed scientific tool.

My interview sessions are better described as relaxed conversations with your prospects. I get them to share with me the conversation going on inside their head. I transfer that to your copy. No wonder my clients often get feedback from customers like, "Your website expressed exactly what I was feeling..." or "I could identify 100% with the story you shared in your letter."

As you can see I'm not into guesswork...

Reason #4 of 21 You'll Enjoy Paying Me Good Money:
I Don't Bluff My Way Through Your Copy

Before writing can truly begin, research must first take place. Not only in the form of interviews, but also via a thorough understanding of your product...

If you have an information product in print, I'll read it, and then read it again. If you're selling a service, I'll have you walk me through it step-by-detailed-step. I'll interview the product creator or service provider, digging their brain for the gems that will make readers slap their head and want to know more.

In fact, 40-50% of the time I'll spend crafting your copy will be in research. When I created copy for a series of herbal formulations I researched each ingredient individually. The world is a fascinating place, and when you look hard enough you'll find fascinations that provide rich intellectual entertainment for your reader — all the while subconsciously raising the value of your product or service.

One or two well chosen details are worth two pages of "power-selling...

Reason #5 of 21 to Contact Me Today:
Oh, How I Hate Power-Selling

When I first entered the world of copywriting, I was turned off by the hype-based sales messages. The first rule of copywriting was to talk like you would to someone face-to-face. But the stuff I was reading no self-respecting human being would say to another — unless he had a cheesy tie, two months rent to pay and a briefcase full of empty life insurance forms.

I was ready to abandon the field thinking that only the salesy stuff worked. I was further confused, when I tried using hype and found the response was dismal. As I suspected, for real-world products, like health and self-improvement, people are too smart for that trash. It's mainly based on triggering impulse decisions that the prospect regrets later. It's not about building a business with loyal customer-base.

But before jumping ship, I started experimenting with the type of copy I would not only enjoy reading (a crucial first step) but would happily respond to. Success after success made me realize that all I was doing was transferring REAL human face-to-face selling techniques to print. And while I was at it I had mixed in entertaining storytelling and fascinating journalism to capture, captivate and convert my reader's into loyal buyers.

After all, that's how I won the 2006 Copywriter's Showdown...

Reason #6 of 21 You're Still Reading:
I'll Bring You the Winning Techniques That
I Used to Win the 2006 Copywriters Showdown

Seven professional copywritersmet for an, organized by JP Maroney and Marc Goldman. I was one of those pen slingin' copywriters. We went head-to-head with a rotating split test to sell. The product? A $1000 teleseminar hot-seat experience for brick n' mortar business owners.

I dived into the interview material, I spent hours researching. I wracked my brain with different concepts and presentations for the package.

In the end, I wrote an advertorial piece modeled after the New York Times. And when I say advertorial, I mean it. It just wasn't a sales letter disguised to look like a newspaper article. Instead, it read just like a feature article with rich informative content. I used interview style journalism as the perfect solution to bring out the contrasting personalities of the two hosts into the copy.

When the dust settled my copy converted twice as many leads as the two runner-ups. You can see it here. But come back quickly, as I want to tell you about...

Reason #7 of 21 I May Be Whom You've Long Been Seeking:
Curiosity — A Copywriting Tool
I'm Highly Skilled In

One of the most delightful of human emotions is curiosity. Right from the opening paragraph, I often employ it's aid in winning your prospects attention. Before I begin selling your product, I start by selling your reader on actually reading your promotion. I want them to be so curious about the content that, even if they don't have time now to read it, they'll put it on top of their "A" pile or bookmark it in their browser.

Likewise, each paragraph I write seeks to sell the next paragraph. I'll purposely withhold information for later in your copy, but hint at it earlier. Not only does this require your prospects to read more, but also to read without scanning. This is one reason why I believe long (5,000 words) copy I've written has consistently outperformed shorter (1,000 words) versions.

This all goes back to strong research skills. If I can find points of fascinations, I have something that I can give your people — in return for reading your promotion — at no cost to you.

With my own projects and so many of my clients, I constantly hear feedback from customers, "You had me so curious I just had to read your website..." Which is often followed by... "You had me so curious I just had to buy the product to know..."

While I do use benefits, I don't rely on them. Curiosity is often so much more powerful — especially in a world where people have been bombarded with one "benefit bomb" after another.

Another strategy I love to use is...

Reason #8 of 21 We May Signing a Contract Together:
Provocative Content Is My Favourite Way
To Get Your Reader To Ignore Their
Instant Messaging For 10 Minutes

I love to find out how the product creator's (or service provider's) viewpoint goes against the mainstream chatter. Even better is where the viewpoint goes against popular "alternative" viewpoints.

Case in point: A doctor I wrote for believes, "Yes! Grains are good for you." He has strong evidence and arguments as to why complex carbohydrates are actually beneficial to the body. The headline I developed from this was: "Debunking the Caveman Diet."

Do I believe in the caveman diet, personally? Doesn't matter. My client didn't and he is helping people with his advice. As long as something doesn't go too strongly against my own personal belief system, I'm happy to represent it. What works for one person, may not work for another. I think the consumer should decide what's right for them, not me.

Now, if we do think differently, it's even better, because I put your beliefs on trial and overcome objections up front. Oftentimes, the challenging viewpoints you may already hold are not apparent to you. Part of the reason I'm able to bring these to forefront is...

Reason #9 of 21 You'll Want Me Writing to Your Prospects:
I Not Only Write for the
Alternative Health Market...
I'm One of Them

I keep tabs on mainstream and alternative health news every workday. Each morning I'll check out the New York Times and CNN websites. Then I head over the CBC and the BBC for their (often more frank and unbiased) viewpoints on the big items of the day.

I'm also a subscriber to many ezines, forums and print newsletters in the health market.

I lived many years in a yoga ashram in Southern California (just down the road from the late Dr. Bernard Jensen). I don't consider myself a "health-freak," but live a above-average healthy lifestyle with daily exercise, proper nutrition and plenty of activity. Even in the midst of cold Canadian winters you'll find me outside doing pull ups with my son riding in a backpack. Most of my friends are supporters of alternative health and natural living. In short, I know your market. I don't need an introduction.

This closeness allows me to speak to their latest trends and jump on news stories that are already "water cooler" conversation for your prospects. When the FDA announced that cloned meat and dairy was acceptable, I had a promotional piece out for an Ayurvedic client the next day.

My familiarity with the market allows me to know what makes them respond and what doesn't. Even if you are the health guru of health gurus, your mind set and lifestyle may be too extreme to connect with the masses. You need someone like me, who can bridge the gap. I can help you relate, which is why you'll be glad to see that, with me on board...

Reason #10 of 21 You'd Want My Pen Behind Your Words:
You (or Your Spokesperson)
Will Be More Than a Encyclopedia

Nothing turns readers off more than when the spokesperson in any of your marketing piece has no life. Whether it's a sales letter, an ezine or a postcard. You know what I mean? When nothing is shared about his character, his lifestyle, his day-to-routine, his family to suggest that he's even a real person.

I see this so often in the alternative health market. Where the doctor or supplement mascot only informs and argues health facts. It's like a slightly more intimate encyclopedia.

Instead, I become an "actor" of sorts taking on and fleshing out the role of your spokesperson. Through attentiveness to how your spokesperson expresses themselves I'm able to mimic that into a sales message. I'm also able to identify and use personal details and stories from his life to engage your readers.

You want to become their friend first, last and always. People trust their friends, they don't trust salesmen. That's why...

Reason #11 of 21 You'd Want My Help to Sell More, Refund Less:
I Know How to Show Empathy for Your People

Through interviews and my closeness to the market I'm able to truly understand their wants, their problems and their beliefs. Instead of charging at them with big promises to change their life, I'll show that you truly understand their situation. That you've listened to them. That you feel for their predicament and want to make it better.

That's one of the big reasons people are turning more and more to alternative health practictioners. When they see a naturopath, for example, the doctor actually spends time with them. First appointments can be as long as 90 minutes. They really listen and thoroughly understand what is bothering the patient. You don't get that with the assembly line system conventional medicine employs.

Through my various methods of getting inside your prospects' heads, you'll be understanding them better than ever. And when, through the copy I'll write, you truly show that you care, they are willing to accept your help and buy your products and services.

That said, i just wanted to let you know that...

Reason #12 of 21 to Get Me Onboard:
I'm NEVER RIGHT!

Yes, you heard me correctly. I offer you the best copy I can produce, but in the end whatever I think is "right" is worth nothing to you, until the market proves it's right by placing orders.

For that reason I'm an adamant split-tester. For a regular project, I'll leave you with some multiple variables you can split test. Different points I think need to be emphasized, in rotation, to see what truly is the hot button of your audience.

Also, as you'll read below, I offer to create a completely new version of your package for only 50% of the original project's fee (if they are booked back to back). Of course, some elements will pass over, but in the end, you'll be looking at a totally different approach to the same sell.

The second creation may do better, it may not. Or it may match the conversion rate but perform superiorly on a portion of your audience that otherwise didn't respond. This makes it a great piece to keep in rotation, to maximize your list.

Knowing which will perform the better is some of the most valuable pieces of information you could be armed with. Of course, creating completely new angles is a lot of work, that's why you'll be glad to hear that...

Reason #13 of 21 To Invest in John Manley Health Copy:
I'm Fast — But Not Like You Might Think

My interview methods allow me to become acutely familiar with your audience and shave hours off a project. I have multiple systems for gathering further information. For example, because I'm always tuned in with the market, I have lists of hyperlinks on hand. I know where to go or who to talk to get more specific details, ideas or concepts.

I have a specific step-by-step process I created to write copy. Each stage — research, concept, structure, drafts and edits — takes place in a fashion that builds upon each other. I'm not chained to this system I have created, but it does help me to accomplish more with my time.

At full speed I type 90 words per minute. I'm also currently learning the DVORAK keyboard which should allow me to reach 120 to 150 words a minute.

This, however, doesn't mean I work on overnight deadlines. Not at all. Instead, it means that I'm able to accomplish two or three times as much research, brainstorming, drafts and edits.

An old writing rule is for every 10 words you write, 9 are garbage. So in order to produce a typical 3,000 word piece of copy, I really need to draft at least 30,000 words.

If you hire me to do a Gold Platinum project for you, I'm able to move through an enormous amount of rich research. I produce a prolific amount of outlines and drafts, digging up gems all along the way. The result? I need only boil it all down to the best of the best.

Now this system I've developed for crafting copy has other benefits, such as...

Reason #14 of 21 to Have My Copy Sell Your Products:
A Copywriter With A Step-by-Step
Client Interactive Plan to Success

Before the first draft is truly underway, I'll be presenting you with different offers, concepts (selling ideas) and outline (selling approaches). I don't simply start banging out the first draft. I first create multiple road maps for reaching the destination of high-conversion copy.

Then I'll present to you, your team and a few of your star customers the various ideas in a mind-map format. I'll receive your input and run with the approach I believe to be winner. Or, for 50% more, you can hire me to write two approaches, and then we can split test them together.

Of course this is more typical of a Gold or Platinum project, or a small Silver Project. This type of back and forth isn't possible with a Bronze Project.

Now I'd like to talk to you about one of my special talents...

Reason #15 of 21 You've Probably Already
Called My Assistant To Book a Consultation With Me:
I Know The Difference Between a Story (Drama!)
And an Incident (Yawn!)

A story is something many copywriters speak about using in their copy. Oftentimes it doesn't work. The number reason I've observed for its failure is because what they used was, in fact, was not really a story. It was an incident.

The difference between a story and an interesting event is CONFLICT. I write creative fiction everyday and distribute it via a site I run (www.metaphysicalstories.com). I understand the critical element of drama and conflict.

What rivets the reader is when there are one or more opposing forces that must battle each other. One health example would be a woman facing breast cancer: The problem is introduced, solutions are tried and failed. It seems with every paragraph that the "hero" is being treated unfairly. The reader wants to know how it will resolve.

Here's how to make it even stronger... Show how the hero's strong points are making the situation worse. (Can you relate to that? Where your strong points become a hindrance?) It's only when the hero overcomes their "fatal flaw" (with the aid of your product) that they are saved from the villain of disease, distress or other unwanted results.

That type of conflict speaks directly to every human being. Life is full of conflict with an ending we know not where. The reader will continue reading, as I weave a sales message into the tale, wanting to know how it will conclude.

It's sort of like a salesman appearing at their door with a full course meal. He lets them eat while he gives his pitch. They are willing to listen because they're enjoying the meal he brings.

I endeavor to do this with the use of story, the use of personality and by...

Reason #16 of 21 to Seriously Consider My Skills:
Winning Your Readers' Attention
Through Valuable Content
(Without Giving Away Your Info-Products)

When I won the 2006 Copywriter's Showdown it was because I not only made the piece look like a New York Times article, but because I made it as informative as the New York Times.

I've used this approach over and over again, where appropriate, to make people want to read the copy. If there is enough valuable content in the copy to hook the reader, he'll have a reason to hang around. Give them a few appetizers and they'll want more.

Again, as Claude Hopkins taught nearly a century ago... the best way to sell is by demonstrating what you got. If you sell information, then let's selectively decide what to give to them, to prove your value.

For this reason I only work with information products that are of extremely high quality. If you have a mediocre product it is difficult for us to give some of your best information away for free, because that'd be all of your information.

If you want to survive in today's market — especially in the information market — you need to make your marketing better than your competition's products.

As for hard products and services, we have more free range of verbal movement. The greatest problem I see with most supplement claims, though, is lack of believability. Today a piece came in for a spray that can erase pain instantly. Maybe it works, maybe it doesn't. Personally the copy didn't have me convinced by it's claims. I felt neither compelled to read, no less buy.

Reason #17 of 21 You Might Want to Consider Retaining Me For a Lifetime:
Constantly Raising My Level of Quality For You

Each workday I devote half-hour to reading the latest direct-mail and web copy to hit the alternative health market. I'll end up copying out the best controls by hand, to fully embed the flow of it in my head. I also devote another half-hour each day to studying the latest copywriting "breakthroughs" and re-reading the classics.

I strive to be constantly improving and flexible so that instead of ever falling behind, I'll remain ahead.

For that same reason, I moved away from managing and directing marketing projects. I'm still, of course, able to consult with you on marketing strategies and offer new and hopefully fresh ideas. But my focus is copy. Health copy. I want to be the best there is for those who need a copywriter to sell healing supplements, information and services.

In order to have that kind of discipline I discovered, over ten years ago, that I needed to get my mind in shape, hence...

Reason #18 of 21 You Better Decide Now:
2-3 Hours of of Daily Yoga Meditation Helps Me
Write Super- (NOT Sub-) Conscious Copy for You

When I sit down to write copy (usually from 8-12pm in the morning) the phone is off, Skype is off, the door is shut and I don't even look at emails until after lunch. I want to be 100% focused on your copy.

Writing copy is more of an intuitive experience than an intellectual process. The intellectual stuff comes first. The brain needs to be fed with the "data" from market research, from interviews with the product-creator and customers. My mind is also constantly fed with new copywriting methods, models and ideas.

But when it comes to actually writing the copy, most of that information goes into my subconscious. I'm not consciously aware of it. I keep copious notes that I can reference at will, but the real creativity comes more organically than that.

Subconscious copy is a hip term ever since Eugene Schwartz popularized it.

But I'm more into super-conscious copy. This takes full advantage of subconscious but also allows me to enter into a higher intuitive state. Where the mind starts working with the all-knowing spiritual (or quantum if you can't handle spiritual) part of our being.

Each morning upon arising, and in the evening, since 1996, I've been devoting at least 2 hours a day to Kriya yoga meditation. This involves using special techniques to slow the heartbeat, calm the nervous system and still the mind. Despite some beliefs, true meditation is not about blanking the mind, it's about riveting the attention on the experience of ourselves as consciousness (not thoughts, feelings or matter).

It's the highest part of our being. It's the "zone" that athletes hit in intense competition. It's the trance that artist fall into when they create their best work. It's the high of first love. It's the awareness of the tight-rope walker.

I then take that same focused and intuition anchored state of mind and apply it your copy. When I'm writing your copy, I'm immersed in it. I'm even minded about whether what I have to do is boring or exciting. This allows me to find the fascinating, see the hidden gems and develop the winning ideas that you just can't find by traditional brainstorming.

Whether you believe God is real or not. You must agree that if by focused meditation I feel and believe that I'm partnering with the all-powerful Creator to help me create winning copy for you, it's to your advantage.

Now for a purely technical point that can hurt your copy by 60% or improve it by 30%...

Reason #19 of 21 to Call (519) 273-7969
and Arrange a Meeting With Me:
I'm Eager to Work With Your Designer
To Produce a Profit-Focused Presentation

I've studied and split tested and value the power of quality design work. I've seen where bad design reduced response by as much as 60%. I don't want that happening to your copy (or my royalty). Much of the design I see being used today falls into two categories: sloppy n' lazy or over-zealous.

I'm not into design for design sake. But I know adding appropriate eye-candy that brings people back into the text is working both offline and on. Yes, Claude Hopkins spoke out against this some 80 years ago. Things have changed. People are used to visuals, unlike in his time where a poorly reproduced pencil drawing was quite the spectacle.

So I can work with your designer. I normally include detailed design instructions directly into the final document. I can also review the final proofs or web pages. Oftentimes designers — especially online designers — understand the technical side of laying out text, but aren't in the mind set of how to increase readership and response. I can help them in this department. If they disagree with my opinion, I'm open to split-testing.

I'm always into split-testing. Almost anything. But I'm not into...

Reason #20 of 21 You're Still Reading This Web Page:
Greed-Lust-Envy: Sorry... I Don't Feel Right
Triggering the"Dark Side" Of Your Prospects

Sure, no one's perfect and any decision we make is hardly 100% pure of selfish-intent. But if your copy contains content that your prospects would be embarrassed if someone found out they were reading... how do you think that affects your open rates?

Sure, the stuff works. Sometimes. Half because it's based on exaggerated claims (lies). Of course, that's working less and less. People have caught on that hype rarely lives up to its claims. That said, even if it worked 100% of the time... there are other ways. Better ways.

I love working with emotions like curiosity or a desire to better one's self, a longing to help their family. Also, triggering enthusiasm and motivation in someone is worth a thousands seductive carrots.

Why? Half the time, I believe, it's not because the prospect doesn't believe in your product — it's because they don't believe in themselves. That's why I focus on motivational marketing. Help them believe that they can do more than just open their wallet.

In order to reach this level of quality marketing...

Reason #21 of 21 You Better Decide Now:
I Truly Limit My Availability
And Strive to Over-Deliver

When I say I take only a maximum of two projects a month, I truly mean it. And those are "bronze" projects. If you want Gold level, you'll need to reserve an entire month and a half. Platinum will take two month (three would be better).

Of course, time is not always the best indicator of quality... my quality is already high, so when coupled by focused and prolonged attention, we are able to create copy with an extremely high chance of producing high conversion. Copy worthy of the efforts you have so far put into your product or service. I will not be "cramming" the day before trying to get it done, because I only started days before the deadline. I'm not into all-nighters.

I know there is so much more benefit to working on the project over a period of several weeks. It allows me to absorb, percolate and become clear on the best overall approach, the market's mind set and a hundred little details that add up to a higher return.

Ho Finito! That's 21 Reasons to Contact Me NOW
What About a Guarantee?

I can only guarantee you'll get my best. I won't even guarantee my copy will break even. Why? Because if I aimed for break even I couldn't aim for a real winner. Like Babe Ruth I'd rather only strike out or hit home runs.

That said, if you need to "play it safe" I can do that. It's not that much fun. And don't expect any big winners. But we can do that. It's not as tempting of a project to take on, but I'll consider it.

For the rest of you... if you've been playing it safe with mediocre copy, and feel that your prospects are not responding as you think they should... then let's aim for a Silver or Gold level copy assignment. I'll do some heavy-duty research and come to you with a list of daring concepts to use. We pick one and go for it.

Even if it fails you'll know — based on the high quality I deliver — that it was not due to the writing. Instead, the theme was off. You'll now have valuable information — knowing what your audience does not respond too. Often the opposite idea will be the winner and you'll be extremely close to greater success.

My Rates Without Any Beating
Around the Salesman's Bush

I use a sliding scale to determine how much I charge. If you want my best, it costs more. If you just want decent copy, or can't afford much, then I offer two low end fees. The difference is mainly in the time I put into the project.

Royalty: All web projects come with a 10% royalty on profit (gross less fulfilment costs). Direct mail to new prospects is $30 per thousand mailed.

Advances: The following fees serve as advances. My royalty must earn out the advance before I see any further money.

I give these fees up front so people will not waste my time if they think $5,000 is a lot of money to pay for copy. Since you've read this far I'll assume you understand the value behind copy that converts, and recognize that my fees are quite modest.

The above advances are really the least I'm willing to see from a project. I'll always aim for more to come through royalties. This is built in motivation for me and added security for you.

Copywriter Seeks Alternative Health Business
For Long And Happy Life Together

I'm not overly fond the of the freelance model. I do enjoy the variety of projects, however. I stay within the alternative health field so that I do not need to go through a learning curve with each new project.

The most profitable solution, for both me and you, would be to have me onboard long term with your products and customers. Each experience would build on the next. I'd be able to split-test and experiment with different ideas, attuning my copy and strategies specifically to your market.

So I'm always on the look out for a business where the opportunity is high and the products and customers are a good match for me. If I was to tie myself down to making big profits for just one or two businesses I'd want to ensure I found the subject matter enjoyable enough for repeated months at the keyboard.

So I'm most interested in working with you if you are likewise looking to have a long term relationship with a copywriter.

If The Above Sounds Good — Let's Talk

If you fill out the form below or call (519) 273-7969 my assistant will contact you to schedule an appointment.

I offer a free 15 minutes consultation where I'll answer any question you have. I'm happy to review your current copy or marketing strategy and give my feedback. I've never had someone go away without receiving profitable ideas that they can implement easily and immediately.

After the initial fifteen minutes it's down to business — unless you prefer to book more consulting time (or you can do this up front). From here I'll have questions for you about your project and I'll address questions you have for me.

If it's a good match, I would hold the next available space on my calendar until the end of the next business day. I'd require a 50% deposit of the advance by overnight courier or via Pay Pal. If the money does not arrive that spot on my calendar will be opened up again.

Once a deposit is in place, a formal contract will be drafted, signed and faxed both ways, cementing the deal.

Upon submission of the final draft the remaining 50% will be due. Royalties will follow on a monthly basis, once my copy earns out the advance.

My schedule at this moment is...

Currently, I can can only complete two Silver assignments each month or one Gold. Platinum projects take eight weeks. As you can see my schedule gets filled up easily. When you book my time, you get your money's worth. I'm not juggling multiple Gold-Platinum assignments or starting your copy a week before it's due.

If you at all think we'd work well together please contact me. If my 21 reasons have persuaded you that you need me to write your next piece, fill in the contact form or call (519) 273-7969 immediately. My 2008 calendar is all but full, 2009 will likely disappear quickly. If you are undecided check out my portfolio to see samples of what I have done and get an idea of whether my style resonates with you. You should be proud of your marketing material.

P.S. Again, I'm already booked at least three months in advance. If you've read this far, you should at least take the next step and book a 15-minute phone consult with me. Either call (519) 273-7969 or fill out the form below...