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"Take away any method, strategy or tactic to grow a business – leave me NEER™ Joint Ventures, and I'll be fine." - Goldman
Exclusive interview with Marc Goldman and JP Maroney reveals… How GoldBarOne Inc. generates seven-figure sales, while spending a mere $2,000 on advertising.
By A. J. MAYLEN May 12, 2006 10:23am
Goldman's shaking his head. "That's not what's this is about." He sounds offended. "This is about businesses building relationships, where one is happily sending large checks to the other."
Fifteen minutes into the interview, I was convinced…
"People miss the point," says Goldman. "They are doing three-day boot camps on joint ventures. Sending emails out from 500 lists. Squeezing money out of people by mass exposure.”
The truth is…
"Joint ventures are about long-term relationships that –"
"When you do it right," cuts in Maroney. "JVs work long term. Once you've tasted that ability to grow your business – almost without limit, without risk – it becomes addictive."
These two masters of joint ventures are taking what speakers usually hold on stage at seminars, to the telephone.
They're selecting 10 business owners, for 10 different calls and placing them on the JV Hot Seat. "We grill them, drill them and rip apart their business," says Maroney (he does not sound like he's joking).
If you choose to sit on the JV Hot Seat, before their live teleconference audience, Goldman and Maroney will…probe your business, offering specific strategies to earn greater profits with little effort. Better yet, they'll send you off with a step-by-step joint-venture plan you can implement tomorrow.
If you're on the Hot Seat, be ready to take notes…
· Goldman and Maroney will…probe your business, offering specific strategies to earn greater profits with little effort.
· Better yet, they'll break down each idea into a prioritized, step-by-step plan. Your homework will be over. The next day you can start implementation.
· When I heard Maroney and Goldman’s solution to managing 1,000 joint ventures, I couldn't help smiling. It was the opposite of what I've heard from every affiliate guru (and his grandmother).
· Find out how to completely avoid becoming the Internet Hot Pony of the Moment. Instead, see how to carry your business, long term, on the backs of strong and reliable partners.
· You'll receive specific guidance on how to use affiliate tools to track your joint ventures (without falling into an affiliate mindset). Be in control of the deal flow – have no fears about being ripped off.
"Some people focus only on the income for today," says Goldman. "A few look at income for tomorrow. The wise focus on income for life."
Joint venture planning – sounds simple? Not if you want to establish permanent connections with ongoing profits (rather than a career of one-night stands).
Maroney continues, "Large organizations endorse my services to their markets. Sure, I have had to print some materials – utter chump change compared to the wealth it brings me."
Of the 200-500 listeners, you'll likely find one or two ideal partners for your next joint venture.
That's the incredible component that Goldman and Maroney offer their Hot Seat clients. Even if you have no new products, but you have a good list – you can still profit. Vice versa proves just as powerful if you sell innovative products/services (and only lack a list).
"Often, I see business owners struggling," says Goldman. "Writing the checks and answering the phone. So bound up in their business, it'll never grow."
They go onto explain…
This type of mentality leads to other issues. You don't want to work with another business. You're afraid they'll be aggressive hustlers.
"Completely wrong," says Goldman. "You only need to know how to pick strategic partners, that have no possibility of stealing your clientele."
"In fact, if you truly care about the people on your list – then it's your duty to present them with products that improve their lives.
"Your list trusts and depends on you to help them.”
"Though," Maroney's voice lowers, "sometimes you actually want to give some of your list to the competition. There's a way you can profit on that. Profits you wouldn't find if you protected your list.”
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"There's no fear of losing your clients," Goldman says, "through the type of joint There's no fear of losing your clients," Goldman says, "through the type of joint ventures we'll introduce to you on the call."
The fact you've read this far, means you realize something's missing from your business. Frankly, Goldman and Maroney can show you how easily within reach it lies. Whether it's complimentary products, new customers or a fresh market.
Perhaps there's a special place you'd like to take your family this summer? Only one problem: you’re $20,000 short.
If this is the case, you'd benefit greatly from a session on the Hot Seat with Goldman and Maroney…
Get your business analyzed. Discover where you could easily be making more money, without any upfront costs.
If only it was that simple.
Until I started talking to Goldman and Maroney, I had no idea…
Joint ventures are not merely a matter of finding a complimentary customer base. It's like a dating service. You can match them, true. But…will the relationship prosper?
"A lot of people try joint ventures," Goldman explains. "They go for the cold prospect first. They meet with little or no success."
If you're on the Hot Seat, Goldman and Maroney will apply their well-tuned JV Temperature Gauges to your proposed partners.
They'll examine the prospects’ lists, market, products or services and other key elements to determine whether they are worth approaching first.
If you don't have any hot leads, that's not an obstacle. These JV experts will show you ways to transform your coldest prospects into lifelong partners.
"When you ask someone to endorse you," explains Goldman, "you are asking them to risk their credibility. If your product or service is a let down, their list may never open their wallets again.”
"For example, I made the mistake of blindly agreeing to a deal with a contact a friend referred. I ended up losing a couple thousand bucks.”
"That's not it though. It was the people on my list who said, 'Hey, that guy's a snake! Do you know what you're doing?' So I had to make it up to them – to keep happy, trusting customers."
So you have to trust your JV partners. This is where Maroney and Goldman started sharing with me the more subtle points about joint-venture marketing. How they've made it work, while others watch money – and customers – slip away.
Goldman explains…
"People hear about some guy making a million dollars in 23 hours. They want to get on that train. They'll sacrifice their credibility to do it.”
“It's like prostituting your name and business just for a quick PayPal fix."
If you decide to sit on the JV Hot Seat, you'll be receiving strategies that will create not only long-term wealth and stability for you business – this approach builds integrity.
Strange enough, this trusting relationship can be built without any face-to-face contact.
Goldman and Maroney have been exchanging five- and six-figure checks for seven years. "It was only the other day," says Maroney, "that I saw a blown-up picture of Marc – he's got earrings in both ears! With that bald head, he looks like a pirate without the bandana.”
Changing subjects, Goldman adds, "I was just in New York City with Mike Litman. We've known each other for years. Never met – even though he lives 25 miles from me. Nonetheless, he's one of the most profitable joint ventures I have."
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Goldman and Maroney were quite clear they aren't interested in internet products (thrown together on a weekend) that rise and crumble so quickly these days. Not to say online businesses are not welcome. Legitimate ones are, of course.
You should be grossing at least six figures a year. Have existing products, and an extensive list (not all that qualifying – I think they just want to filter out the wrong crowd)."
This is for people focused on long-term business building.
Also, you'll be wasting your money if you send an underling in your place. If you can't make the call, send another decision maker who can put these ideas to work.
You see, this is about more than ideas. You can get ideas from a book. Goldman and Maroney will draw up an action plan that you can implement the next day.
Next, your voice needs to turn up 10 notches any time you start talking about what you do. Goldman explains…
"Like the owner of this wedding cake company… They've mastered hand-blown sugar after watching the Food Network religiously, six years straight. That's dedication.
"Not someone who took a weekend course on custom framing and set up shop."
"We need someone on these 10 Hot Seats," Maroney adds, "who's going to implement what they've been advised to do. We want to see in twelve months’ time that they're grossing six figures per month – not per year."
Again, Goldman points out, "You need to care about what you are doing. It can't be a J-O-B to you. It needs to feel meaningful. Enthusiasm allows you to leverage deals with other people."
"I want to tell people," says Goldman, "listen…if you're an internet marketer or an affiliate, that's great, I applaud you. But that's not who this is for.
"This isn't about riding the ‘internet affiliate pony.’”
"Just because people sign up in the thousands for your affiliate links, that's not really a joint venture. Real joint ventures are a relationship between two parties who trust each other, who believe that each is introducing quality.”
"And to people selling reseller rights of rehashed ebooks on how to make a fortune online," continues Goldman sounding a little annoyed, "I'd turn away their money.”
"Nothing against legitimate information products. A friend of mine had a heart attack at 35. He learned how to lower his cholesterol. Then I coached him on how to market that information so he could help others."
Basically, if you're into greed-based selling – with no authentic interest in helping the receiver of your product or service – then don't bother applying.
You don't need two joint venture experts bombarding you with options for 90 minutes. Leaving you more dizzy and uncertain about your business than before.
"People want a linear solution to their problem," says Maroney. "Here's step one. Here's step two. Until we reach the solution. That's what we are going to deliver to them in 90 minutes."
“That's why you'll notice they'll repeat certain things to you. A cynical person will think, "Hey, we only got 90 minutes – they're already repeating themselves."
"That's not it at all," says Goldman. "We know what you need to know. You need to hear it a few times before it's absorbed. We're going to be on top of what your priorities are as far as joint ventures.”
Here are a few other things they shared with me…
· Discover how to craft a JV proposal for your business that will attract the attention of world-class business partners. People with higher-end products or large lists filled with long-standing clients.
· Find out how to maximize your return, by timing your launch for a specific date. There are so many variables involved; choosing one day over another could mean the difference between a $5,000 PayPal deposit and $50,000 bank draft.
· Maroney and Goldman will explain how to use proven advertising psychology in your business to attract more JV Partners than you can handle at one time. They'll be eager to take part in your projects (even at their own expense).
"We're talking about principles," says Goldman. "A principle to me is a universally accepted law that when applied to a situation will bring about a predictable result. The science of joint ventures."
There are so many reasons why joint ventures work. Maroney points out that certain people will have more affinity to a certain consumers. They're simply better suited to introduce your product/service. Far better than you targeting them cold and blind with an advertisement.
This is what NEER is all about. The law of Naturally Existing Economic Relationships.
Networking and referrals work because people are already warmed. They've come to you from a trusting source. NEER is based on going to vendors, wholesalers or customers – any relationship where there is money transacting – in your target market and leveraging joint-venture deals.
During the call, you'll be given step-by-step instructions on how to create a NEER list for your business, based on the Joint Venture Temperature Gauge. When the teleseminar is over, you'll know…
· Exactly who to contact first and how to get started. (This alone could save you a month's work.)
· Find out what you need to know about their lists. (One list might win 5,000 customers, while another would have introduced 25,000.)
· What you must find out about a prospect's products or services (before you even think of letting them on your list). You'll save yourself from many disgruntled customers.
· How to personalize your copy for each joint-venture partner (this could easily bump up profits by $10,000). Few people do this.
See how to propel your own ideas, talents and resources by leveraging other people's capital, expertise, time or customer lists. (Take a look at H. Ross Perot, Michael Dell, Bill Gates, and Tony Robbins. Each one of these success stories stood on the shoulders of someone else to get where they are today.)
During the call, you'll be taken beyond theory to a level of practical implementation. You'll walk out with a definite plan to maximize your opportunities.
As Goldman says, "You need know how to go from today's problems to tomorrow's successes."
"During the Hot Seat," adds Maroney, "Marc and I can see in advance whether an idea is viable or not. You'll have the ability to tap into our knowledge base – exploit it at will."
"If you add your product to another person’s list," says Maroney, "and you do it right, you'll realize instant profits without spending. It's the ideal advertising budget – you only pay when it works."
"You're blind right now," says Goldman, "but if you use us as your third eye, we'll show you hidden insight.”
"The typical business owner is too close to his business. They can't see these opportunities where they could easily be making money. They are lost in payrolls, meetings and deliveries. It's hard to find the time to step back."
Goldman and Maroney turn the temperature up slowly, as you start to sizzle on the Hot Seat, by asking you some probing questions…
To them, your business looks like a giant jigsaw puzzle that you've been working on for five, 10, 15 years. The only problem: you're still trying to collect all the pieces. You're not even sure which ones are missing. You don't even have the box with the solution on the cover.
Goldman and Maroney have already helped countless businesses find those missing pieces. They have a clearer idea what the final picture's going to look like.
In 90 minutes, you'll see how you can quickly put together joint ventures for your business.
Goldman and Maroney are like prisms. Run your business through them and they'll span out several ways that you can start growing.
Goldman and Maroney have different experiences and expertise. They've worked JV with numerous industries.
As they "analyze and dissect" your business, a comment from one triggers ideas for the other.
"There's something intangible about it," says Goldman, his voice becomes introspective, "when people are together, brainstorming. Stuff in the ether, you just tap into it… JP's brainwaves might catch a subtlety of the way a participant says something. Then I realize what he caught onto. So I piggyback on what JP just said.”
Maroney adds, "When something clicks because of who said it and where they are coming from – even though it may have already been said more or less the same by someone else – it will suddenly be understood at a higher level.
"You'll believe it."
This should be more riveting than a solo speaker. I know I'll be waiting to hear what tidbit JP will add to Marc's comments – then what JP follows up with.
"Often, we are just 'one more time' from getting it," says Goldman. "You understand something different, every time you hear it."
When you put yourself and your business on the JV Hot Seat, it will get a little warm. Once Goldman and Maroney have a handle on your business, be prepared for a heat wave of ideas.
"But we're not going to leave them in that over-heated state," promises Maroney. "We're going to fan the flames with a step-by-step plan for implementation. You'll start making profit steps from the call within 36 hours."
So why should you trust your business to these two gentlemen? As Maroney comments…
"I have no problem with someone studying and testing ideas. I just don't want them using my bank account as the laboratory mouse."
Both Maroney and Goldman have borne the financial responsibility of testing their own ideas. They know what works –what doesn't – from personal experience. It's that personal experience that they'll bring to you, while you sit back on your JV Hot Seat.
Goldman emphasized for me the power of joint ventures by concluding…
"I spend less than $2,000 a year on advertising… yet my business produces seven-figure sales and hundreds of thousands of dollars in PERSONAL income every year."
That said…
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